This page is intended as a guide only. Not all parts of the process are necessarily all used, or are all used equally. There can also be a good amount of crossover with specialist graphic designers, writers or producers etc depending upon the nature of the project. It is worth noting the problems production management have in costing a design. Initially the design is literally sketchy and many assumptions must be made. Assuming a client has high initial aspirations, as a design is fleshed out and detail emerges, costs often rise.

1 - concept
This covers the sourcing of mood images to covey tone and getting a visualiser to show a space (but design must take place). I look at the design and implication of any work in three dimensions. Visual style can vary from rough b&w storyboards for a presentation to a slick computer model for an environmental computer flythru. This part of the process is all primarily agreeing direction and tone.

2 - design
Usually after the client gives an initial okay I would do sketch layouts, designs or working models if needed. I would consider the uses of lighting but on larger projects would usually rely on external advice from a specialist. It's at this point that the costing for the project really come together.

3 - detail design
Design drawings are done at this stage, or are gone into greater detail. These are drawings which a client could understand but which could also be used by a contractor to cost from, sometimes build from, or do there own construction drawings from. (Sometimes only sketches are required and the contractor would be expected to do the working drawings - this reduces the time requirement on design but can radically reduce design quality control.) This is the phase where it all comes together.

4 - design production
At this point discussions with contractors in association with production management take place. A less intense design phase where additional sketches or drawings are done and samples are confirmed. This time is equally needed for quality control and ensuring a client receives what they are expecting!

5 - on site
Overseeing installation and being around for design discussions. Also, importantly, so we can add to our understanding of how what we draw on paper actually appears in reality!