Amsterdam along with Smithfield tractor show (not shown) were the first stands I designed at Imagination. The task was simplified for me by having to use the 'base of a kit' system created by imagination for ford. It allowed me to face the learning curve of exhibition design in the real world without getting bogged down in detail.
I used the term 'base of a kit' system as there was still serious design to do! A colleague, James Dibble and myself had to design a means of supporting an existing truss system as there were several large shows going out and not enough truss to do them all! We created a set of drainpipe sleeved metal uprights which mounted into an MDF stabilizing base (2). Then we had to create a large set of walls to carry graphics and divide the stand up (1). Finally there were all the technical exhibits(2) and incidental designs to do on such a show as this. Good experience!

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