Whilst not the largest exhibition I have ever done this was one of the most challenging and rewarding.
It's importance lay in the fact that it was the first realization of a new brand in 3D. Over previous years the Energis identity had undergone a major shift from power supplier to e-commerce. More recently this had been formally acknowledged with In Real Life renewing their entire visible brand from main logo to last piece of internal stationary.

The Energis of old had disclosed it's power company heritage with sharp intersecting lines and two strong colours of blue and green. The new brand was warm, more feminine and the blue had been dropped in favor of a less visible set of secondary pastels. The Tone had to be just right. Green was the sole remaining dominant colour and whilst this was the "take out" we did not want it to completely overpower the stand. So with the use of light silver metalwork, beech wood for warmth and subtle curves to add softness the structure of the stand came together.

From day one we had envisaged that the stand needed a certain intrigue, transparency and if possible movement. After several bouts with NEC safety officers and more visits to suppliers and manufacturers we finally found a back projection material for the side wings of the upper deck(1&3). Stretched between curved ribs of metalwork this opaque white membrane sat some distance away from the first floor platform This internal void on either side gave the upper deck the feeling of almost being broader than the ground floor (4) whilst the membrane provided a receptive surface for light control. It absorbed the green light on which the white circles of the new identity would appear then phase into a pearly white as the silhouettes of the visitors stood out, giving the natural animation and intrigue we sought.

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