At the height of World Cup fever in '98 Britvic asked In Real Life to promote their tango drinks line with a linked sampling tour. The premise was, you take a drink and exit via the central isle where you touch the World Cup which gave out a cheer and the good luck went towards the England squad!
Over the project the entrance / exit system changed from the initial Minicad / PhotoShop visual (5) to the central exit (1&3). As part of the initial outing the HHCL TV Campaign character 'Ray Gardener' came along to enthuse the crowds (2&4). 6 shows an optional display case for holding the trophy when not in use.
Many travelling vehicles use the side as a focus and build out from this but here I decided to use the back of the truck as a focus point and open the side wings around it for maximum graphic coverage.
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